In ethical investing the following would be considered positive:

1. Specific environmental protection practices.
2. Pollution control.
3. Extensive involvement in conservation and recycling measures.
4. Ethical employment practices, such as recognising trade unions and treating workers fairly.

In ethical investing the following would be considered negative:

1. Involvement in armaments and nuclear weapons manufacture.
2. Animal exploitation and testing.
3. Involvement in supporting oppressive regimes.
4. Alcohol and tobacco promotion.
5. Environmentally damaging product practices.
6. Gambling.
7. Pornography.