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Donald wants his ex-wife to Stop diluting the Trump Brand

Donald Trump want his ex-wife Ivana to stop using the Trump name when selling real estate.

Quote: “Donald Trump is fighting his ex-wife Ivana’s bid to trademark her name for use in the real estate business. U.S. Patent and Trademark Office records show that Trump recently lodged a formal opposition to his former wife’s application to trademark the term “Ivana Trump.”"

Ivana has chosen to keep the Trump surname after the divorce in 1992. Now Ivana is also in the real estate business and using the Trump name. Donald thinks this is too similar to his brand, and can cause confusion and decline in the value of his brand.