Source: http://www.sbsun.com/entertainment/ci_3249092

The Apprentice is one Big Infomercial

Ok, nobody was as naive and thought that the Apprentice do not practice what it preach. The Apprentice is a big hit and getting exposure on the show has a big marketing value. It is not strange to hear that companies are willing to pay $2 million dollar to be the product of the week on the Apprentice.

Quote article: “We are seeing this pernicious stealth marketing everywhere, especially in reality TV programming. “The Apprentice,” for example, has become a weekly primetime infomercial for various products that Donald Trump’s minions are assigned to promote.

Originally, I thought Trump used valid, personal business contacts to set up these challenges. I thought he had friends and colleagues who helmed companies like Burger King and Pepsi and Proctor & Gamble, and that he was networking with these business associates in a respectable way.

Turns out, though, that these companies pay big bucks to get on Trump’s show. Burger King, for example, shelled out a reported $2 million-plus for what turned out to be an hour-long puff piece on their new products.”